Datamining & Analytics

Analysis of unstructured data, large data sets and behaviour prediction.

Traditional studies provide a descriptive (snapshot) or regressive (barometer) view of the market. However, managers now seek prospective and predictive insights to better anticipate evolving customer needs.
While market research statisticians are skilled in managing structured data with SQL, Big Data demands expertise in NoSQL technologies.
OpinionWay has trained its team in text and data mining, Hadoop MapReduce, RHadoop, Mahout, and data analysis with PIG and HIVE. Notably, OpinionWay pioneered the Cantoscope, a predictive study of French local elections, making it the first in France to publish such research.