Datamining & Analytics
Detecting insights and intelligence to monitor one’s reputation online.
Traditional studies provide a descriptive (snapshot) or regressive (barometer) view of the market. However, managers now seek prospective and predictive insights to better anticipate evolving customer needs.
While market research statisticians are skilled in managing structured data with SQL, Big Data demands expertise in NoSQL technologies.
OpinionWay has trained its team in text and data mining, Hadoop MapReduce, RHadoop, Mahout, and data analysis with PIG and HIVE. Notably, OpinionWay pioneered the Cantoscope, a predictive study of French local elections, making it the first in France to publish such research.
Influencer Identification and Mapping
OpinionWay tracks natural online conversations about your brand, products, and services, providing real-time or scheduled analysis reports. These reports include language updates and strategic recommendations, tailored to the scope and frequency of monitoring.
Brand Positioning Audit and Online Communication Assessment
Utilizing specialized solutions, we evaluate the digital presence of brands or products. We analyze external comments to interpret key online rhetoric, classify feedback, and identify emerging trends. This process can be repeated post-communication campaigns.
Influencer Identification and Mapping
In media relations, we identify key influencers, allies, and detractors. We map influential spheres, highlighting connections between influencers and opinion leaders. Detailed profiles and contact information are provided to optimize engagement strategies.
Contact us
For further information, please contact us:
98 Chemin de la Valentine 13300 Salon-de-Provence
contact@fintests.com
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